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Beginners Guide to Design Thinking
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
- If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
- Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂
Beginners Guide to Design Thinking
S is for Storytelling
In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling.
As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectations, and how story-telling could have helped the hotel to better improve her experience.
Lucy sings the tune to a 1980's Milky Way tv advert that shows how story-telling links to nostalgia, marketing, and sales. (It also proves that Lucy shouldn't give up her day job!)
From character plots, to the creation of emotional connections, from the ability to frame a problem more effectively, to the capacity to build empathy and resonance with clients, good story-telling is integral to the design thinking process.
Using story-telling, sharing your journey (story) , and creating your vision of the future, then makes marketing and investment so much easier!
Stories are shared, stories are passed through generations, stories are how we learn and grow. So join us and discover how you can use the power of story-telling to maximum effect.
You can support us in the following ways:
Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions.
Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.
Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.
Lucy - https://www.linkedin.com/in/lucypattersonflourish/
Tracy - https://www.linkedin.com/in/tracychristinasharp/
Website - https://abeginnersguidetodesignthinking.net/
If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net
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