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Beginners Guide to Design Thinking
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
- If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
- Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂
Beginners Guide to Design Thinking
J is for Journey Maps
In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps.
Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale.
We'll chat customers touchpoints, and help you identify where they are in their journey with you: Awareness, consideration, purchase, retention and advocacy.
Plus, we'll take a telling look at the journey of your key competitors, and see how that info can be used to your benefit. We actually help you eat their lunch!
Getting in the mind of the end user is key when it comes to journey mapping, so we also address the need to create an effective user persona, whilst understanding your customer's inner monologue during the time they interact with your product / service.
But what if you are the end user? Well, journey mapping can provide you with life perspective while helping you identify key learnings from the highs and lows of your life.
You can support us in the following ways:
Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions.
Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.
Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.
Lucy - https://www.linkedin.com/in/lucypattersonflourish/
Tracy - https://www.linkedin.com/in/tracychristinasharp/
Website - https://abeginnersguidetodesignthinking.net/
If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net
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