J is for Journey Maps

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps.

Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale. 

We'll chat customers touchpoints, and help you identify where they are in their journey with you: Awareness, consideration, purchase, retention and advocacy.

Plus, we'll take a telling look at the journey of your key competitors, and see how that info can be used to your benefit. We actually help you eat their lunch! 

Getting in the mind of the end user is key when it comes to journey mapping, so we also address the need to create an effective user persona, whilst understanding your customer's inner monologue during the time they interact with your product / service.

But what if you are the end user? Well, journey mapping can provide you with life perspective while helping you identify key learnings from the highs and lows of your life.